Palette Tea House is the third installment into the restaurant franchise following Koi Palace (1996), and Dragon Beaux (2015), Palette introduces a modernized approach to yum cha, seafood, and traditional Cantonese cuisine. Palette's first restaurant found home at Ghirardelli Square with another restaurant opening in San Mateo in the near future. The Ghirardelli Square location features a main dining room, an enclosed patio, a quick-serve area, and a bar with a cocktail program cultivated by the award-winning Carlos Yturria. I was hired to design graphic assets and consult on brand direction for the first restaurant launch. Link to the Website.
I designed their picture book menu, their outdoor standing sign, window vinyl advertisements, and bar lists. With each completed project, we established solidified Palette’s identity. We utilized a monochromatic color palette, which is popular in their target demographic, and focuses attention to areas of color and contrast. Our intention was to utilize negative space and a minimalistic color palette to emphasize the restaurant’s idiosyncrasies, such as the repurposed slate from Chinese roof tiles, and the colorful food.
